Construction: 34% More Jobs Won with CRM-Powered Estimates
A $12M commercial construction firm won 34% more jobs by digitizing their estimate-to-completion pipeline. Repeat client revenue increased 40% in year one.
A commercial general contractor doing $12M in annual revenue had a strong reputation for quality work, but was losing bids to faster competitors and leaving repeat business on the table due to lack of systematic follow-up.
The Challenge
A $12M commercial construction firm was still running on paper estimates, Excel job tracking, and phone-based scheduling. Their estimator was the bottleneck, and follow-up on past bids was inconsistent.
The Solution
We built a CRM with an integrated estimating tool, visual job pipeline, crew scheduling, and a client portal for project updates. Past clients received automated check-ins for repeat business.
The Results
“We used to lose jobs because our estimates took too long. Now we're often the first bid in, and we win more because of it.”
The Challenge
Estimates took 5+ days because the process was manual. The owner had no real-time view of the sales pipeline. Past clients who might need additional work received no proactive outreach.
- Paper-based estimating with manual material lookups
- No pipeline visibility; jobs discovered only when won or lost
- Zero automated follow-up with past clients
- Scheduling done via phone calls and whiteboards
The Solution
We built a CRM centered around the construction workflow: lead capture, digital estimating with material databases, visual pipeline management, crew scheduling, and automated past-client outreach.
The Results
Estimate turnaround dropped from 5 days to 2.5 days, and the win rate on submitted bids increased by 34%. Automated past-client outreach generated $480K in repeat business in the first year.
What Our Clients Say
“Quoting, booking, and tracking all in one system. Our sales team processes 3x more quotes per day than before, and nothing gets lost between departments.”
Tony Esposito
VP of Sales, Logistics
Memphis, TN
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