About CustomCRMPros
We build CRM systems that work the way your business works. Not the other way around.
Our Story
We started CustomCRMPros because we were tired of watching businesses struggle with CRMs that didn't fit. After years of building custom solutions inside larger agencies, we saw the same pattern: businesses would buy a big-name CRM, spend months configuring it, and still end up with a system that didn't match how they actually worked.
So in 2019, we went out on our own with a single focus: build CRM systems that are designed around the business, not the other way around. No forcing square pegs into round holes. No paying for features you'll never use. Just software that fits.
Our Mission
Our mission is simple: build CRM systems that work the way your business works, not the other way around.
What We Stand For
These aren't just words on a wall. They shape every decision we make.
Results Over Features
We measure success by your business outcomes, not feature count.
Honest Communication
No jargon, no overselling. We tell you what will work and what won't.
Long-Term Partnership
We build relationships, not just software. Your success is our success.
Craftsmanship
Every CRM we build is purpose-built with care. No templates, no shortcuts.
The Team
Small team, big impact. Every member brings deep CRM and business expertise.
Nick Andersen
Founder & CEO
15+ years building enterprise software. Started CustomCRMPros to bring custom-quality CRM to mid-market businesses.
Rachel Kim
Head of Engineering
Former lead architect at a Fortune 500 company. Obsessed with performance and clean architecture.
David Chen
Solutions Architect
Translates business complexity into elegant technical solutions. 200+ CRM projects delivered.
Maria Santos
Client Success Director
Ensures every client gets measurable value. Former operations leader in financial services.
What Our Clients Say
“Pet parent communication is everything in our business. Vaccination reminders, post-surgery follow-ups, and wellness plan tracking all automated. Our clients feel cared for.”
Dr. Rachel Green
Veterinarian, Paws & Claws Animal Hospital
Raleigh, NC
“Our sales reps finally have visibility into production schedules. They can quote delivery dates accurately instead of guessing. Customer complaints about late deliveries dropped 60%.”
Greg Petersen
VP of Sales, Petersen Precision Components
Cleveland, OH
“Foster family management, case tracking, and donor relationships in one system. We can show funders exactly how their dollars create outcomes. Grants increased 40%.”
Diane Foster
Executive Director, Children's Hope Alliance
Charlotte, NC
“Our compliance team finally has real-time audit trails for every client interaction. The custom reporting dashboards give us insights our old CRM couldn't dream of.”
Michael Chang
Managing Partner, Apex Wealth Advisors
San Francisco, CA
“We were drowning in spreadsheets and sticky notes. Our custom CRM now pulls leads from Zillow, Realtor.com, and our website into one pipeline. Agent productivity is up 40% in six months.”
Sarah Mitchell
Managing Broker, Pinnacle Realty Group
Austin, TX
“Intake, conflict checking, and matter management in one place. Our paralegals saved 15 hours per week on administrative tasks alone.”
Katherine Wells
Managing Partner, Wells & Associates
Washington, DC
“Policy renewal tracking and automated reminders increased our retention rate by 18%. The system pays for itself every single month just from saved accounts.”
Steven Wright
Agency Owner, Wright Insurance Group
Indianapolis, IN
“International sourcing, customs tracking, and wholesale distribution. Our CRM handles the complexity of cross-border commerce that no off-the-shelf tool could manage.”
Dennis Chen
Managing Partner, Pacific Rim Trading
Los Angeles, CA
Let's Build Something Together
We'd love to hear about your business. Book a free discovery call and let's talk about what a custom CRM can do for you.