HubSpot Marketing CRM Integration
Pull HubSpot marketing data into your custom CRM: leads, engagement scores, and campaign results without the HubSpot CRM lock-in.
HubSpot wants you to use their CRM. That's their entire business model: get you on Marketing Hub, then upsell you into their CRM with per-seat pricing that scales against you. We take a different approach: keep HubSpot for what it does well (marketing automation) and pipe the data that matters into your custom CRM where you actually run your business. No per-seat fees. No platform lock-in. Just the marketing data your sales team needs, where they need it.
What We Connect with HubSpot Marketing
Specific data points and features we sync between HubSpot Marketing and your custom CRM. Not a generic connector that maps name and email and calls it done.
- Lead capture from HubSpot forms and landing pages into CRM contacts
- Marketing engagement scores synced to CRM contact records
- Email campaign performance data visible in CRM dashboards
- HubSpot list membership mapped to CRM segments and tags
- Lifecycle stage changes triggering CRM workflow automations
- Attribution data connecting marketing spend to CRM deal revenue
How It Works
We connect to the HubSpot API to pull marketing data into your custom CRM in real-time. Form submissions, email engagement, and lifecycle stage changes trigger webhooks that create or update CRM records with the right data and routing rules. Your marketing team keeps using HubSpot exactly as they do now. Your sales team works entirely in your custom CRM with full visibility into marketing activity. We build the bridge so neither team has to change their workflow.
Benefits Over Off-the-Shelf Connectors
What you get with a custom HubSpot Marketing integration that no pre-built connector can offer.
Use HubSpot Marketing without being locked into HubSpot CRM
Marketing-qualified leads flow into your CRM automatically
Sales team sees engagement history without logging into HubSpot
No duplicate data entry between marketing and sales tools
Pay for HubSpot marketing features, not their CRM seats
Full control over lead routing and scoring logic in your CRM
What Our Clients Say
“Patient retention increased 28% since we implemented automated appointment reminders and personalized follow-up sequences through our custom CRM.”
Dr. Angela Foster
Medical Director, Coastal Women's Health
Jacksonville, FL
“The integration with our custodial platforms alone justified the investment. No more manual data entry between systems. Everything flows automatically.”
Rebecca Sterling
Operations Manager, Cornerstone Financial Planning
Boston, MA
“Commercial lease management is complex. CAM reconciliations, tenant improvement tracking, and lease escalation schedules all handled automatically now.”
Marco Bellini
VP of Operations, Metro Commercial Realty
New York, NY
“Managing 15,000 subscriber accounts with automated billing alerts, upgrade eligibility, and churn prediction. We catch cancellation intent before the customer even calls.”
Denise McCarthy
Customer Operations Manager, Metro Wireless
Indianapolis, IN
“Fly-in/fly-out workforce management, equipment tracking, and client reporting. Our CRM handles the unique complexities of remote mining operations in WA.”
Emma Richards
Operations Manager, Outback Mining Services
Perth, WA
“ERP and CRM in sync. When a customer calls, anyone on the team can see order status, quality reports, and communication history. No more 'let me check and call you back.'”
Linda Tran
Operations Director, Pacific Plastics Inc
Long Beach, CA
“Guest preferences, booking history, and loyalty status all in one profile. Our front desk staff deliver personalized experiences that keep guests coming back.”
Maria Santos
General Manager, The Waverly Hotel Group
Miami, FL
“Managing relationships across 12 campuses was chaos. One CRM unified everything: parent communication, staff coordination, enrollment projections. Life-changing for our admin team.”
Michelle Liu
COO, BrightPath Education
San Diego, CA
Ready to Connect HubSpot Marketing with Your CRM?
Book a discovery call and we'll walk you through exactly how HubSpot Marketing will integrate with your custom CRM: direct API, no middleware, built for your workflow.