CRM for Media & Publishing
Ad sales pipelines, subscriber management, and content monetization for media companies.
Media companies have unique CRM needs: managing both advertiser and audience relationships, tracking complex insertion orders, and proving content value to sponsors. We build systems that connect editorial engagement to advertising revenue.
Challenges We Solve
Common pain points in media & publishing, and how a custom CRM eliminates each one.
The Challenges
- Ad sales pipeline in spreadsheets with no forecasting
- Subscriber data disconnected from ad sales team
- Insertion order management is manual and error-prone
- No measurement of content engagement impact on ad value
Our Solutions
- Ad sales pipeline with IO management and forecasting
- Subscriber analytics integrated with ad sales insights
- Automated insertion order generation and campaign tracking
- Content engagement metrics linked to advertising value
Sell Smarter, Not Harder
Your ad sales team sees audience engagement metrics alongside their pipeline. They can pitch advertisers with real data about who reads what, where, and how often. Proposals include audience insights that competitors can't match.
- Ad sales pipeline with multi-product deal management
- Insertion order generation with rate card management
- Campaign performance tracking and reporting
- Subscriber segmentation for targeted ad offerings
- Automated renewal outreach for expiring contracts
Audience Intelligence
Subscriber engagement, content consumption patterns, and demographic data in dashboards that serve both editorial and sales teams.
What Our Clients Say
“The client portal they built is a game changer. Clients can see their entire relationship with us (documents, meeting notes, action items) without a single phone call.”
William Fitzgerald
Founder, Financial Services
New York, NY
Ready to Transform Your Media & Publishing CRM?
Book a free discovery call and we'll walk you through a solution tailored to your specific challenges.